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  • Writer's pictureThe Corporate Butterfly


The Corporate Butterfly Podcast Blog Companion - Intro
Woman looking at blackboard pondering this question:  What Exactly Is Change Management
What Exactly Is Change Management?

Change management is a powerful tool that, when wielded correctly, can revolutionize your business approach and stimulate unprecedented growth. This potent strategy is at the heart of organizational transformation, delivering value and enabling people to adapt to these changes.

Marie Medina, the founder of The Corporate Butterfly, is a seasoned expert in the field of change management. She believes that understanding change management is crucial for businesses to thrive in a dynamic and competitive business environment. It is a structured approach that facilitates change, transition, and adaptation in an organization.

According to the Association of Change Management Professionals (ACMP), change management is a practice that applies a structured approach to transition an organization from a current state to a future state to achieve expected benefits. This approach helps in the creation of value by providing the tools and techniques that strengthen an organization's capacity to successfully reach a desired state.

However, change management is not just about transitions and value creation. It also plays a pivotal role in human adaptation. The ACMP points out that through strategic planning, organizational development, and process improvement, change management allows people to adopt the change and function in the future state.

Prosci, an industry leader in change management research, adds another dimension to the concept. It focuses on the human side of change, stating that change management is an enabling framework for managing this vital aspect.

Incorporating both of these perspectives, The Corporate Butterfly adopts a multidisciplinary approach. It intertwines the technical and human elements of change management, creating a strategy that is adaptable and flexible. Each strategy is designed to fit the unique needs of each project, client, and circumstance.

The goal of The Corporate Butterfly is to facilitate holistic transformation within organizations. It aims to ignite long-term growth by managing change effectively. By using this human-centric approach to change management, businesses can enhance their resilience, adaptability, and overall performance.

In a rapidly evolving business landscape, mastering the art of change management is no longer optional—it's a necessity. And with the guidance of experts like Marie Medina and The Corporate Butterfly, businesses can navigate this complex terrain with confidence and grace. Stay tuned for more enlightening discussions on change management and its impact on business success.

What Exactly Is Change Management? - Audio

What Exactly Is Change Management? - Video

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